Founder @ Peach Data
I build sales intelligence and ship software.
Hi, I'm Shad. I founded Peach Data — a sales intelligence platform helping UK sales teams win more merchants with verified data, clean pipelines, and efficient outbound. We serve niche verticals: merchant data to POS companies, startup intelligence to agencies, and more. Before that I cut my teeth at Deliveroo closing deals and building commercial strategy from scratch. I'm also a self-taught full stack developer who's built everything from automated scrapers to end-to-end web applications.
What I do
Sales Intelligence
Peach Data provides verified sales intelligence across niche UK verticals. Clean pipelines, efficient outbound, and higher lead conversion probability metrics for sales teams.
Software
Full-stack products in Python and TypeScript. Automation tooling, API integrations, data pipelines, and end-to-end web applications. I ship.
Data & Automation
Collection, enrichment, and analysis at scale. Automated pipelines, web scraping, and systems that turn raw data into actionable intelligence.
Background
Global Business Management degree. Co-founded a web development agency. Worked across banking, automotive, and logistics. Did consulting work for local businesses, then joined Deliveroo as a BDM before founding Peach Data. Self-taught engineer who's always sat at the intersection of commercial operations and technology.
© 2026 Shad